Analytics

For detailed analysis and increasing the effectiveness of advertising campaigns, iPlayAd offers its own analytics with a wide range of tools. Depending on how the advertising display module was connected in the HTML5 player, it is possible to receive full or partial analytics in the account ("Analytics" section), and also by the API.

Analytics

  • Advertising

    View analytics on advertising in the players context. An opportunity to filter by the date/period and by the device (PC, mobile, tablets). VAST events: player loading, advertising requests, advertising start, finished viewings, cliques on advertising, errors.
    Advertising analytics
     
  • Errors

    View analytics on advertising in the VAST errors context. An opportunity to filter by the date/period and by the device (PC, mobile, tablets). Errors list of Google IMA SDK and the iPlayAd.com service.
    Errors
     
  • Placement quality

    View analytics on advertising in the context of the host (the player visibility). Data: viewings,sessions duration, lock, bot traffic probability, player visibility (diagram). Log To debug your player connection and advertising, the webmaster can turn on the detailed log which writes all entering and outgoing data on the server for 1 minute and is available for downloading.
    Placement quality
     
  • Log

    To debug your player connection and advertising, webmaster can turn on the detailed log which writes all entering and outgoing data on the server for 1 minute and is available for downloading.
  • Export of the chosen statistics to EXCEL/PDF